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THE DATA THAT DRIVES THE FORMULA ONE INDUSTRY

The Formula Money SPONSORSHIP DATABASE is a unique new tool for anyone who needs to find out more about Formula One sponsorship.

Every F1 sponsorship deal since 2005 is valued in the database, covering team sponsors, suppliers, series partners, race title sponsors, trackside advertisers and team owners. For the first time, subscribers can search our full database of current and historic sponsorship data and generate graphs and diagrams of the results.

The report draws on the extensive experience of the Formula Money team and uses data that has been compiled for use in our reports over the course of more than a decade.

The database gives an amazing insight into trends in F1 sponsorship and is a crucial tool for decision making when spending in the sport. It’s ideal for anyone wanting to know more about the F1 sponsorship industry, including existing and potential sponsors, agencies, investors in FWONK, team management and owners, and executives from other sports and the teams that compete in them.

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> VIEW THE DEMO
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ABOUT THE DATABASE

The Formula Money SPONSORSHIP DATABASE is a searchable record of Formula One’s team, series and race sponsors from 2005 to the present.

VIEW OUR DEMO VIDEO

KEY FEATURES OF THE DATABASE:

  • All team sponsors and suppliers, team owner sponsors, series partners, race title sponsors and trackside advertisers since 2005.
  • Estimated sponsorship values or actual amounts for every deal, based on our extensive knowledge of the Formula One industry.
  • Searchable by sector or nationality to make it easy for subscribers to find sponsors from a specific industry or market.
  • Logo location information for all team sponsors and owners with branding on the car so that subscribers can see what they are getting for their money
  • Sponsorship start dates to highlight the newcomers and the most durable deals.
  • Notes with additional information on the sponsorship deal where relevant, highlighting further information and any unusual features of the deal.
  • Create charts and graphs from your search, see how the deal has changed over time
  • Multi-user licenses available for companies
  • Detailed methodology and notes for guidance.

 

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The DATA

The figures in the Formula Money SPONSORSHIP DATABASE have been compiled using methods developed over years of research in the sector.

Very few actual F1 sponsorship values are publicly available. Our estimates are based on detailed examination of a number of factors, including the overall team revenues, known prices of similar sponsorships, location and size of logos, benefits other than branding, and the performance of the team at the time the deal was signed. Company documents for the Formula One Group have been extensively analysed to arrive at values for series and race deals.

To view a demo video of the database, click here.

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SUBSCRIBE

Price

£2,000 + VAT where applicable for a one year subscription for one user

Discounts are available for multiple users from the same company. Please contact caroline@formulamoney.com for further details.

What do I get?

  • One calendar year of access to the Formula Money Sponsorship Database of Formula One sponsorship data from 2005 onwards
  • Access to any updates to the data within that period

The subscription is tied to a single user and is accessed via authentication by SMS or app.

If you have any questions about exactly what is included in the subscription and how it can be used, please email caroline@formulamoney.com before you make your purchase.

Further information on the terms of use can be found in our Terms & Conditions and Privacy Policy

SUBSCRIBE TO ACCESS DATABASE
CONTACT FORMULA MONEY