Every F1 sponsorship deal since 2004 is valued in the database, covering team sponsors, suppliers, series partners, race title sponsors, trackside advertisers and team owners. For the first time, subscribers can search our full database of current and historic sponsorship data and generate graphs and diagrams of the results.
The report draws on the extensive experience of the Formula Money team and uses data that has been compiled for use in our reports over the course of more than a decade.
The database gives an amazing insight into trends in F1 sponsorship and is a crucial tool for decision making when spending in the sport. It’s ideal for anyone wanting to know more about the F1 sponsorship industry, including existing and potential sponsors, agencies, investors in FWONK, team management and owners, and executives from other sports and the teams that compete in them.
The Formula Money SPONSORSHIP DATABASE is a searchable record of Formula One’s team, series and race sponsors from 2004 to the present.
The figures in the Formula Money SPONSORSHIP DATABASE have been compiled using methods developed over years of research in the sector.
Very few actual F1 sponsorship values are publicly available. Our estimates are based on detailed examination of a number of factors, including the overall team revenues, known prices of similar sponsorships, location and size of logos, benefits other than branding, and the performance of the team at the time the deal was signed. Company documents for the Formula One Group have been extensively analysed to arrive at values for series and race deals.
To view a demo video of the database, click here.
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